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Scout






Navigation Education.


Scope of Work:
- UX/UI 
- Logo Design
- Content/Writing
- Illustration
- Prototyping
Challenge:
Modern reliance on GPS has diminished traditional navigation skills, reducing spatial awareness and self reliance. Many people, especially outdoor enthusiasts and survivalists, recognize the importance of navigating without technology but lack accessible ways to learn these skills.

Insight:
While GPS is a powerful tool, overdependence on it can be a disadvantage in outdoor, emergency, or even everyday scenarios. An app that teaches navigation skills without GPS can empower users with practical knowledge, increasing confidence in their ability to navigate independently.

Answer:
Scout is an app designed to educate users on traditional navigation techniques, improving their ability to traverse environments without GPS. Through interactive lessons and engaging challenges, Scout enhances spatial awareness and encourages self reliance.






Logo Design


The logo for Scout thoughtfully merges a navigation arrow with the silhouette of a tree, symbolizing the app’s core mission: teaching users how to navigate without GPS by reconnecting them with nature and traditional wayfinding skills. The arrow represents direction and discovery, while the tree signifies growth, grounding, and the natural environment—emphasizing the app’s focus on outdoor education and self-reliant navigation.




© Chloe McCullough Design 2025