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Syracuse Shakers
Syracuse Minor League Baseball Gets a Facelift.
Scope of Work:
- Rebrand
- Brand Identity & Strategy
- Logo Design
- UX/UI
- Naming
- Marketing Strategy
The Syracuse Mets lack a unique identity, sharing their name, colors, and branding with their Major League affiliate, the New York Mets. This makes it difficult for the team to stand out in the Minor League landscape, where teams with distinct and playful identities attract more fans. Without differentiation, local engagement and attendance remain stagnant.
Insight:
Successful Minor League teams build strong fan bases by embracing unconventional and memorable branding. Teams like the Rocket City Trash Pandas and Amarillo Sod Poodles have demonstrated that bold, localized identity can create excitement, increase merchandise sales, and strengthen community ties.
Answer:
By establishing a name that reflects Syracuse’s history - such as “Shakers,” referencing the city’s legacy as “Salt City”- the team can cultivate a more passionate local following. A complete rebrand, including the new team name, logo, and visual identity, will give the Syracuse Minor League team a distinct presence.