CHLOE MCCULLOUGH

A passionate, driven designer and illustrator based in Salt Lake City, UT.

CONTACT

WORK

ABOUT

Listen while you scroll...

Current Fixations Include

Crossword Puzzles with Breakfast
Baking Bread
Super Mario Bros on the original Wii
Snapple Peach Tea
Camping
Postcards
Baltimore Ravens
Kittens & Puppies
Live Music
Singing in the Car

© Chloe McCullough 2025

Maryjuice

Cannabis Seltzers

Challenge

Cannabis consumption is largely associated with smoking, which can alienate potential consumers who are health conscious or prefer a more discreet, social, and approachable way to enjoy marijuana. Many alternative consumption methods exist, but they often lack mainstream appeal due to outdated or medicinal looking packaging.

Insight

Although cannabis consumption methods have diversified in recent years, consumer perception hasn’t caught up. Despite the availability of edibles, beverages, tinctures, and other smoke-free options, many potential customers still associate cannabis with smoking, a behavior linked to health risks, stigma, and lack of discretion.

Answer

The packaging for Maryjuice is designed to challenge the notion that smoking is the primary way
to consume cannabis. Maryjuice canned seltzers stand out as an appealing choice for both experienced users and those new to cannabis.

BACK TO HOME