About Contact
Latherosity
Learn while you Lather.
Scope of Work:
- Packaging Design
- Brand Identity
- Logo Design
- Copywriting
- Marketing Strategy
- Model Building
- Naming
- Creative Development
Smartphone use in the bathroom has become a common habit, often driven by boredom. However, excessive screen time can be mentally exhausting and diminishes opportunities for engaging with more enriching experiences. There is an opportunity to offer a more stimulating and enjoyable alternative to mindless scrolling.
Insight:
People crave entertainment during idle moments, and the bathroom is no exception. By providing an engaging, screen free alternative, such as fun facts and trivia, mindless scrolling can be replaced with light learning.
Answer:
Latherosity redefines bathroom routines by integrating education and entertainment into high quality bath products. With intriguing fun facts and playful packaging, the brand encourages users to put down their phones and engage in a more rewarding experience.
Advertising
Latherosity’s guerrilla campaign brings curiosity into the real world through a series of unexpected sticker placements in everyday spaces—like the backs of stop signs, bathroom stalls, and street poles. Each sticker features a quirky fun fact pulled from the brand’s packaging, sparking intrigue and encouraging a moment of screen-free discovery. With a call-to-action that leads to the Latherosity website, the campaign turns idle glances into engaging micro-interactions—bridging curiosity, education, and product discovery in a playful, memorable way.