CHLOE MCCULLOUGH

A passionate, driven designer and illustrator based in Salt Lake City, UT.

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Crossword Puzzles with Breakfast
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Super Mario Bros on the original Wii
Snapple Peach Tea
Camping
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© Chloe McCullough 2025

Enduro

Motorbike Gas Station

Challenge

Motorcyclists are built for the open road, but the modern gas station isn’t built for them. Designed for cars, traditional stations offer little more than fuel. They lack the community, specialized services, and experience that riders crave. No dedicated fueling stations exist for motorcyclists, leaving a gap in a market defined by adventure, performance, and passion for the ride.

Insight

Bikers value freedom and performance, but they also thrive on community. They’re DIY enthusiasts who work on their bikes, gather at rallies, and seek gear that enhances their experience. A space designed only for them (one that offers high performance fuel, parts, and a hub to connect with fellow riders) wouldn’t just be a gas station. It would be a destination.

Answer

Enduro launches the first motorcycle only gas station, redefining the refueling experience for riders. With bike-specific fueling, an exclusive parts and body shop, and a community driven atmosphere, Enduro becomes more than just a pit stop.

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