About Contact
Buoya
The Personal Smart Buoy.
Scope of Work:
- Brand Identity
- Package Design
- Advertising
- Brand Strategy
- Creative Development
- Model Building
- Naming
Open water swimming presents unique dangers. Athletes risk exhaustion, disorientation, and difficulty signaling for help. While fitness trackers monitor stats, they don’t enhance safety. Triathletes need a reliable companion that ensures their security without restricting their movement.
Insight:
Existing solutions like smartwatches focus on performance tracking but fail to address the fundamental risks of open water swimming. There are no personal smart buoys on the market, leaving a critical gap in safety innovation. By integrating GPS tracking, an SOS function, and Coast Guard collaboration, Buoya redefines what it means to swim freely.
Answer:
Buoya is a personal smart buoy that follows the swimmer, providing real time GPS tracking, an emergency SOS feature, and enhanced visibility. Designed for endurance athletes, Buoya delivers peace of mind without compromising the open water experience.