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Maryjuice
Cannabis Infused Seltzer.
Scope of Work:
- Packaging Design
- Logo Design
- Brand Identity
- Illustration
- Naming
- Advertising
Cannabis consumption is largely associated with smoking, which can alienate potential consumers who are health conscious or prefer a more discreet, social, and approachable way to enjoy marijuana. Many alternative consumption methods exist, but they often lack mainstream appeal due to outdated or medicinal looking packaging.
Insight:
A cannabis infused seltzer offers a familiar and approachable alternative, aligning with the growing demand for beverages that provide relaxation without the drawbacks of alcohol or smoking. By positioning cannabis in a format that is already widely accepted in social and wellness spaces, Maryjuice can shift consumer perception and expand the market.
Answer:
The packaging for Maryjuice is designed to challenge the notion that smoking is the primary way
to consume cannabis. Maryjuice canned seltzers stand out as an appealing choice for both experienced users and those new to cannabis.
Logo Design
The Maryjuice logo combines a cannabis leaf with a lime slice to visually capture the essence of the brand—refreshing, playful, and cannabis-infused. This fusion creates an icon that instantly communicates both the seltzer’s natural flavor profile and its cannabis content, striking a balance between clarity and creativity. The design strategy was to create a bold, memorable mark that stands out in the crowded beverage space while signaling a fun, approachable, and elevated cannabis experience.